Earlier in the decade, McDonalds made a dramatic shift in course when they decided to sell high-end (or, well, faux high end) coffee products with their McCafé lineup. Now today McDonalds is taking another new bold direction as the company has hired a new U.S. vice president of digital, Julia Vander Ploeg, in a new position created for a new digital direction. To supplement this new hire, McDonalds is looking to hire a brand new team to work on – wait for it – a new digital music delivery program.
McDonalds is looking for a team to work on “a variety of digital music and entertainment experiences that McDonald’s will provide to customers”, specifically with an emphasis on “establish[ing] multi-channel music and emerging entertainment programs to reward our most enthusiastic customers and drive frequency.” CNBC reached out for an official comment on the new direction and received no comment.
Of course, that’s not all - if you’re a fast food joint with a new emphasis on digital, you’re going to want to allow customers buy your product on the go from your smartphone, a la Panera Bread’s new direction. And that’s exactly what McDonalds wants, with another new job posting revealing that McDonalds is hiring a team that will focus on “removing physical boundaries to allow our customers to connect to and order McDonald’s any time or place, globally.” Or, simply put, they’re looking for people to build an online ordering app.
McDonalds has been dabbling more and more with digital promotions in recent times, with the company beta testing and then subsequently launching the new McD App which comes with monthly promotions and deals for customers.
Source: CNBC
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